Nov 08, 2010 at 04:55 PM
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Four Points Becomes MLS Playoff Partner

Starwood Hotel and Resorts and MLS have signed a new deal that will make Four Points by Sheraton the Official Hotel partner of the 2010 MLS Cup Playoffs and MLS Cup 2010. Terms of the deal were not released.

In activation, Four Points will launch special offers via, Major League Soccer's official web site, and select club web sites. The sponsorship will also include promotions to fans via video board announcements at MLS Cup, which takes place November 21 at Toronto's BMO Field.

One of Four Points local properties, the Four Points Toronto Lakeshore, will run a special Major League Soccer rate, whereby guests can book rooms starting as low as $135 per night via a special micro-site: And, through Thursday, November 11, one pair of VIP tickets plus pre-game field passes (including airfare and accommodations) can be won entering at Four Points' Facebook page.

"As the Four Points brand continues to aggressively expand around the world, we wanted to capitalize on soccer's tremendous appeal and align ourselves with a sport that resonates with travelers globally," said Brian McGuinness, Starwood's Senior Vice President of Specialty Select Brands for Starwood. "The excitement of Major League Soccer playoff games is an ideal fit for Four Points' business and leisure guests worldwide."