Nov 05, 2010 at 02:13 PM
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Foxwood Casino Continues Northeast Spending Spree

Foxwoods Resort Casino and The New York Racing Association (NYRA) have announced a partnership that includes naming rights to three major graded stakes races and cross-promotional marketing activities. As part of the deal, Foxwoods will be part of the title for three races and will launch multiple joint promotions and contests, including handicapping contests, poker events, and seasonal getaway packages at the MGM Grand at Foxwoods.

“Foxwoods is thrilled to partner with the prestigious New York Racing Association," said Michael Holder, Vice President of Bingo, Keno and Race Book Operations for Foxwoods Resort Casino and MGM Grand at Foxwoods. "NYRA has long had a passionate and loyal fan base and we’re excited to be aligned with such a legendary organization. This agreement provides us with a great way to further extend our brand in the New York marketplace in a compelling way and we're looking forward to working together with NYRA on a number of innovative initiatives and events."

Foxwoods Resort Casino has recently unveiled a slew of high-profile sports sponsorships recently, including: partnership with the WNBA’s New York Liberty, which marks the first time a resort casino has ever received branding on the front of a professional sports team’s jersey; title sponsorship of the Beckett Bowl, an annual charity tournament pioneered by Boston Red Sox pitcher, Josh Beckett; a deal which named Foxwoods the “official resort casino of the New Jersey Nets;" and other miscellaneous initiatives with the Boston Breakers, Boston Red Sox and the New York Rangers.