Gator Bowl Goes With Progressive Insurance in 1-Year Title Deal

Progressive Insurance is the new title sponsor of the 2011 Gator Bowl, to be played on January 1, 2011 at Jacksonville's Everbank Field. Financial terms were not released, but the Florida Times-Union reports that the deal is for only the 2011 game, with the option to renew for three more years.

"Progressive is one of the best-known brands in the country," said Steve Tremel, chairman of The Gator Bowl Association. "Our association with them furthers our standing as one of the premier Bowl games in the nation."

"The Gator Bowl is a fan favorite. And, this year is all about settling the SEC and Big Ten Conference superiority contest," Progressive Chief Marketing Officer Jeff Charney said. "We're glad to be a part of it and proud to sponsor the game on behalf of our more than 25,000 employees, our more than 30,000 independent agents and the nearly 12 million people who choose Progressive."