Geico Gecko Packs Stadium for Creative Sponsor Activation

We've all seen some of the clever ways that teams are putting virtual fans in the seats in recent weeks due to Covid-19 and we've also seen some ugly sponsor-branded tarps covering lower-level seats in stadiums, but the Champions Series Tennis is the first to marry both concepts creatively by filling seats with their main sponsor's mascot, the Geico Gecko at this past weekend's SoCal Honda Dealer’s Helpful Cup!

Hat tip: World Tennis Magazine