Giants, Jets Partner with PepsiCo for Corner
The New York Post reports this morning that the Giants and Jets have signed their final "corner sponsor," PepsiCo, for their new stadium opening next year.
The other three entrances to the stadium have already been sold to Anheuser-Busch, Met Life and Verizon.
From the New York Post:
"We spent a lot of time thinking about the investment to make sure it's right," said Jeff Dubiel, Pepsi's vice president of sports marketing. "We love the idea of having a big footprint in our backyard.
As part of the sponsorship, Pepsi will receive exclusive pouring rights for soda and non-alcoholic beverages.
Despite not yet having a naming rights sponsor, Giants CEO John Mara is "confident" that the teams will have a naming partner by the building's opening, scheduled for April 2010.