Golf Brand Promotes Latest Driver By Putting Hashtag On Player Caps

TaylorMade came up with its own conjunction to build twitter buzz for its latest line. At this past weekend's Cadillac Classic, it put the #IER hashtag to work to promote its second generation of RocketBallz drivers. We'll leave it to you to put two and two together. Here's Justin Leonard from last weekend..

Hat tip: Mike Mahoney

#activationstag