Aug 17, 2012 at 01:27 PM
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H&M's New Beckham Campaign May Catch You Off-Guard

Almost nude, 10-foot David Beckham statues have been placed in five Manhattan locations as part of a new H&M underwear marketing campaign. Similar silver statues to the one below in Flatiron have also been placed in prominent locations around Los Angeles and San Francisco. The latest campaign ups the ante on H&M's expanding underwear campaign, which recently projected Beckham in his briefs onto The White Cliffs of Dover.


You can view the full catalog of statues using a nifty social media website that H&M has set-up for the two week promotion. The Swedish fast fashion retailer is encouraging fans to upload a photo taken with the statue using Instagram and the hashtag #HMBeckham for a chance to win a $1,000 shopping spree.

Photo credit: Getty Images for H&M