Aug 04, 2011 at 11:45 PM
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Hawaiian Airlines Grabs Naming Rights To Aloha Stadium Field

The next NFL Pro Bowl will be played on a new field, thanks to a sponsorship from Hawaiian Airlines. The carrier signed a multi-year deal today with Aloha Sports Properties, which will rename the field to Hawaiian Airlines Field at Aloha Stadium. In exchange, the airline will provide funding for future field upgrades and for University of Hawaii Athletics travel expenses.

“Having a high-quality field is important for our local athletes, and for attracting high-profile events that benefit the community and showcase Hawaii," Mark Dunkerley, Hawaiian’s president and CEO, said. "We are pleased to use funds from our marketing budget to contribute to these much-needed improvements and increasing our support of the home team at UH.”

The new field is the centerpiece of extensive renovations being made from top to bottom at Aloha Stadium in preparation for the start of the 2011 Hawaii high school and University of Hawaii Warrior football seasons.

“We appreciate Hawaiian Airlines coming forward with its sponsorship of this outstanding new field. We are planning to unveil the new surface on August 11. It’s an exciting time for all the athletes who will be competing this upcoming season,” said Scott Chan, Aloha Stadium manager. Hawaiian has a long history of supporting local sports for high school student-athletes statewide, and currently serves as title sponsor of the Hawaiian Airlines Hawaii High School Athletic Association Basketball State Championships for boys and girls in Division I and Division II.

Hawaiian was the University of Hawaii Athletics Department’s first title sponsor 24 years ago and continues to be a major supporter of UH Athletics, serving as title sponsor of the Hawaiian Airlines Diamond Head Classic basketball tournament and the Hawaiian Airlines Wahine Volleyball Classic.