Here Are This Year's Best Sponsorship Campaigns From Europe
Coming on the heels of a whopping analysis that the European sponsorship market is now worth more than $30 billion, some of the leading contributors to that sum total were put on display last week as the European Sponsorship Association bestowed critical acclaim on sponsors like Arla, Aviva, Barclays, Compeed, McDonald’s, Nintendo, UniCredit, Telefónica and The Lawn Tennis Association. The European Sponsorship Awards, which were given out in Amsterdam on Tuesday night, were hosted by BBC sports news presenter, Rob Bonnet, and ESA Chairman, Karen Earl. Here's who took home the hardware.
ESA Business to Employee: The McDonald's Cup
ESA Business to Community - Low Budget: UniCredit Pass it on!
ESA Business to Community: Barclays Cycle Hire
ESA Business to Consumer - Low Budget: Arla Foods - ‘Kids Closer to Nature’
ESA Business to Consumer: Telefónica Ireland Ltd – The O2 Dublin
ESA Business to Consumer - Media: Nintendo Telegraph Partnership
ESA Business to Business: Aviva Premiership Rugby
ESA Rights Holder Award: The Lawn Tennis Association
ESA Multi-National Campaign: Compeed - ATP World Tour Sponsorship
Can you think of any others that should have made the list?
