Here's How Much That Tweet Cost the Rockets in Sponsorship $

The firestorm surrounding the Houston Rockets GM's now-deleted China tweet last month reportedly cost up to $20 million in lost corporate sponsorships, according to ESPN. At 140 characters, that's an astounding $143,000/character in pulled corporate partnerships! Sportswear-maker Li Ning, Shanghai Pudong Development Bank and online finance marketplace Jiayin Group were among the sponsors suspending deals with the team in the wake of the controversy.

Catch up on some of the other top sponsorship stories to watch this NBA season here.