Here's How To Grow Experiential Marketing Budgets

While 73% of CPG marketing execs believe experiential marketing will play an important role in their future marketing plans, there may still be much room for growth. A 'lack of clear ROI' is cited by more than half of execs as the biggest challenge holding back spending with 64% of CPG marketers either somewhat likely or very likely to increase experiential marketing budgets if their challenges are addressed.

That's according to a new study, Experiential Marketing: Can it be Localized, Personalized and Scaled Up Affordably?, from experiential marketing firm Marketing Werks and parent company, Crossmark.