Here's Why Sponsors Love NASCAR

SponsorPitch carried a post a couple weeks back about how Kenny Wallace was using his nearly 100,000 loyal followers to get the word out about his sponsor search to brands. Well, it seems to have paid off as @MAC_Tools last night announced a sponsorship deal with Kenny on Twitter unleashing a torrent of grateful fan tweets. Hundreds, if not thousands, from what we can gather. Here's a sampling...

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