Hershey's Partners Up With Hoop It Up

Hoop It Up, the world’s largest participatory 3on3 basketball tournament has announced two more sponsors for the 2011 season, which kicked off last week in Austin. Hershey's Milk & Milkshakes will serve as the nationwide tour's title sponsor, while Sundance Beverage Corporation’s Rip It Energy Fuels and Everfresh juices will join Hoop It Up as official sponsors.

“We are pleased to have HERSHEY’S Milk & Milkshakes serve as the title sponsor of the Hoop It Up Tour,” said Lynne Bohan, spokesperson for HP Hood LLC, a license partner to The Hershey Company.

“We are lucky to have a recognized partner as Hershey's Milk & Milkshakes helping to bring players off the sideline and into the game” said Dan Cramer, Hoop it Up President. “This adds to our growing lineup of sponsors including VIBE Magazine and others soon to be announced.”

Hoop It Up which will hit over 35 markets this year with a variety of basketball related activities and entertainment is owned by sports marketing agency, Lagardère Unlimited.