Hilton Signs 8-Year Sponsorship With Team China
Hilton Worldwide has been unveiled as the official hotel sponsor of the Chinese Olympic Committee (Team China) through 2019. The partnership marks the first time a multinational hotel company has supported the organization and will make the company, which manages more than 3,750 hotels in 84 countries, one of only two multinational sponsors for Team China. The announcement was made earlier today at the Waldorf Astoria Shanghai.
The deal comes with one year remaining on Hilton's USOC sponsorship, which is currently set to expire after the 2012 Olympic Games in London. The hotel chain also has recently announced sponsorship of several U.S. NGB's including USA Gymnastics and U.S. Figure Skating.
“We are honored to partner with the Chinese Olympic Committee and become the first multinational hotel company to sponsor Team China” “We are honored to have Hilton Worldwide’s loyalty program as our official hotel sponsor of the Chinese Olympic Committee,” said Mr. Yang Shuan, Vice President, Chinese Olympic Committee. “The level of competitive sports in China has reached a new height, and having a partner like Hilton Worldwide will help foster athlete development and further promote the Olympic Movement.”
Hilton HHonors will provide financial support, Hilton HHonors points, renovations at athlete training sites, hospitality services for athletes and their families at the China House during each of the Olympic Games, and discounted hotel accommodations for athletes and their families. Additionally, Chinese Olympic Committee members and Olympic athletes will be given Hilton HHonors Gold Elite membership.
“We are honored to partner with the Chinese Olympic Committee and become the first multinational hotel company to sponsor Team China,” said Christopher J. Nassetta, president and chief executive officer, Hilton Worldwide. “Our eight year sponsorship of the Chinese Olympic Committee underscores our commitment to the people of China, and the Olympic Movement, and gives our guests an opportunity to enjoy the Games wherever they are in the world.”
“Hilton Worldwide is proud to support the Chinese Olympic Committee and its athletes as they aspire to compete and achieve personal success on the world stage,” said Paul Brown, president, brands and commercial services, Hilton Worldwide. “For our guests and team members, this partnership is a source of pride and an exciting opportunity to keep them inspired, connected and close to the Olympic Spirit and Olympic Games.”
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