History Channel Transforms Landmarks in Doc Lead-Up

As commuters in LA, DC or NY might have noticed last week, experiential marketers can do some pretty amazing things with light projection these days. Check out this campaign by History Channel and ARTLUMIERE that ran last week in support of the new documentary, America: The Story of Us, which premiered last night.

As reported last week, Bank of America has signed on as a major promotional partner for the documentary in a deal that will see the series' in over 1,000 Bank of America branches across the country. It's not, however, clear whether the bank was included in the projection campaign.

Want to learn more about ARTLUMIERE and its work? Check out this A&E interview with founder, Lucette DeRugy.

sources: History.com, Sponsorship Resources