Hitler Thinks Royal Caribbean Ruined The 66th Annual Tony Awards

Countless video parodies have been inspired by Hitler's rant in the 2004 movie Downfall. It was only a matter of time before someone used it to rant about a sponsorship. In case you missed last night's Tony Awards, the broadcast featured a live satellite performance of 'Hairspray' from aboard one of Royal Caribbean's cruises. Royal Caribbean is a first time sponsor of the Tony Awards. Naturally, some took offense to the integration...

Here's the segment that inspired the rant...

As part of the sponsorship, Royal Caribbean also put a social media reporter on the red carpet with her very own Royal Caribbean-logo'd mic flag...

What do you think of the integration? Innovative or unnecessary? #activationstag