Nov 03, 2009 at 05:27 PM
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Holiday Events as Branded Entertainment

Looking for new ways to activate your event partnerships this holiday season? In the past couple of years, projection ads have gotten a whole lot more sophisticated. It's no longer a logo projected onto a flat surface, folks.

Check these two examples from the U.K. which really show the new capabilities of the medium.

waterloo station advertising from clive darr on Vimeo.

Since many properties have outdoor events and showcases, projection ads can offer a dynamic and interesting way to integrate brands and business partners into your content.

Thanks to our friends at domedia for the lead on this!