Hot Wheels Creates "First Twitter-Activated Vending Machine"

Chevrolet recently rolled out what they're calling the "first Twitter-activated vending machine" in Canada. Dubbed The Hot Wheels Camaro-matic Trending Machine, the promotion created by ad agency TrojanOne was used to celebrate the launch of the Chevrolet Camaro Hot Wheels Special Edition at the Canadian International AutoShow in Toronto last week. Guests who tweeted using #ChevyCIAS @HotWheelsCanada with their geo-location Twitter services turned on and showing their presence at the AutoShow received one of two exclusive 2013 Hot Wheels Camaro diecasts. Check it out...