How did State Farm Snag the Home Run Derby?

Ray Katz, Founder of Optimum Sports which is a wholly-owned subsidiary of Omnicom Group, has been instrumental in the development of landmark sponsorships such as State Farm's sponsorship with MLB, Visa's NFL deal and many other high profile global deals. Katz recently sat down with Mark for this week's BrandCast. Katz describes how the landmark State Farm Home Run Derby came about, the role that national media plays in sponsorships, the importance that charity tie-ins play in sponsorship activation and how to create the most effective proposal for Optimum's brand clients. Note: please turn the volume all the way up for now .. we're working on this.

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