Mar 30, 2011 at 12:32 PM
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Hugo Boss Asks Mclaren Fans To Design Team's Overalls

Hugo Boss, a longtime partner of Vodafone McLaren Mercedes, is tapping into the fashion sense of crowds by launching a new interactive promotion that lets fans design a unique set of overalls for Lewis Hamilton and Jenson Button to wear at an upcoming grand prix.

Using the Hugo Boss website ( or, fans can select from a palette of colors, styles and patterns to completely customize Lewis and Jenson's overalls before submitting them to the competition’s judges.

"The only limit is your imagination: both HUGO BOSS and overalls manufacturer Sparco will faithfully replicate your design on the team kit – so click on the configurator, find inspiration on the track or on the catwalk, and start designing."

For their first three races, the team's overalls have been designed by the creative team at Hugo Boss, but the rest of the race dates are still open.

H/t: Brand Republic