Oct 20, 2010 at 05:02 PM
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Hyundai To Title Sponsor PGA Tour Event?

Adam Schupak of Golfweek reports that the world's fourth largest automaker is close to securing title sponsorship of the PGA Tour's SBS Championship at Maui's Kapalua Resort.

In reference to the PGA Tour's recent track record with the auto category, Schupak writes:

"If Hyundai finalizes a deal, it would become the third automaker to make the Tour a cornerstone of their marketing efforts, joining foreign-makers Honda and BMW. In its heyday, autos – arguably more than any other industry – supported golf. Just seven years ago, 11 Tour events were sponsored by automotive companies, or more than one in three Tour events with a title sponsor. That figure dropped to six in 2007 before plummeting to just two this season.