Iceberg Vodka Takes Heat For Titanic Event Sponsorship

A new book about two Titanic survivors is drawing criticism for one of the launch party's sponsors, Iceberg Vodka. The vodka company, which has featured references to the Titanic in its marketing creative in the past, will apparently provide bottles of their alcoholic beverages for the sponsored launch party.

Relatives of the survivors criticized the sponsorship saying that it's “in poor taste, really disheartening and upsetting."

What do you think? Bad taste or opportunistic marketing?