Aug 18, 2010 at 03:49 PM
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ideeli Named Official Sponsor of Mercedes-Benz Fashion Week will be an official sponsor of Mercedes-Benz Fashion Week. The two-year sponsorship agreement begins with the upcoming September shows at Lincoln Center and continues through the shows in February of 2012. ideeli is the first online flash sale website to be brought on as an official sponsor of Mercedes-Benz Fashion Week.

Ideeli will activate the Mercedes-Benz Fashion Week sponsorship through a themed shop, member giveaways, and dedicated editorial coverage, all on

"Our sponsorship of Mercedes-Benz Fashion Week highlights the degree to which ideeli has become an increasingly valued sales and marketing platform within the mainstream fashion industry," says Paul Hurley, CEO and founder of ideeli. "Over the past year ideeli has proven to be an important marketing partner for fashion brands, driving traffic to their core channels and introducing creative ways to share their brand stories with ideeli members. We couldn't be more excited to be the first flash sale website to serve as an official sponsor."

"We're thrilled to have ideeli's support of Mercedes-Benz Fashion Week," said Vanessa Revera, vice president, Operations, Sales & Sponsorship at IMG Fashion. "As a brand and as an organization, ideeli is the epitome of this emerging and significant retail model. We welcome them to Mercedes-Benz Fashion Week and look forward to a very successful and wonderful series of events!"