Oct 31, 2012 at 07:33 PM
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If You're A Fan Of Peter Jackson's The Hobbit, This Is Your Airline

Air New Zealand, an official marketing partner of Warner Bros.' The Hobbit has launched this clever Hobbit-inspired safety video aboard its flights to and from the country where the film was shot. The oft-ignored safety video ensures that at least Peter Jackson fans will be watching when Jackson himself makes a cameo appearance. The video also features a call to action that sends travelers to airnzcode.com/hobbitmovie where they can find and unlock the Elvish Code for a chance to win one of six double passes to the World Premiere Screening of the film in New Zealand. If you've been reading our blog, you know this isn't the first time the airline has activated a marketing partnership in-flight.