IHOP Unveils New NFL Promo
As if pre-game tailgating wasn't bad enough for our diets, IHOP today unveiled their new NFL breakfast menu promising to make it a full day feast for football fans. IHOP will leverage the association through the in-store offer, a national TV campaign and social media efforts. IHOP's official sponsorship with the NFL, announced this past June, marks the first time the League has teamed with a national full-service restaurant chain to promote football-inspired menu items.
"The power of the NFL combined with IHOP's great food and service provides for a winning combination," said Carolyn O'Keefe, IHOP's senior vice president, marketing. "We are thrilled to extend the excitement of the NFL to our guests with unique products that bring football and food together in a whole new way."
Among the highlights of IHOP's "All-Pro Lineup:"
Donovan McNabb of the Philadelphia Eagles and Larry Fitzgerald of the Arizona Cardinals each star in new national IHOP commercials that feature their best order-taking and plate-catching skills. "IHOP's Gone Totally NFL" behind-the-scenes footage and commercials featuring Donovan McNabb and Larry Fitzgerald will be available on YouTube and IHOP's Facebook fan page at www.facebook.com/ihop. The commercials were created by IHOP's advertising agency VitroRobertson, San Diego.
"We are pleased to kick off the NFL season with this exciting promotion," said Mark Waller, NFL senior vice president for sales and marketing. "IHOP offers a unique sponsorship opportunity with its one-of-a-kind menu items that provide our fans a taste of the game like never before."
The promotion will run August through October in each of IHOP approximately 1,400 retail locations nationwide. Keep an eye out on the official IHOP/NFL microsite for the restaurant chain's new commercials.
