India Sports Sponsorship Market could be $5bn by 2019
India, which now has just a 1% share of the global sponsorship spend of $40 billion, could corner more share and up its stake up to 5%, provided the sports federations were cleaned up and the real stakeholders brought in to administer them experts say.
“A survey by Ernst&Young in 2005 had predicted that going by the present growth rates, and with the Olympic Games seeing two more editions, 2012 (London) and 2016 (Rio de Janeiro) and two more Asiads (China and the one in 2019, for which bidding is still on) and one more CWG (Glasgow, 2014), the sports sponsorship market will be more than doubling across the globe by 2019,” an expert said.
