May 10, 2011 at 01:32 PM
written by

Ironman Fills Antifungal Category

GSK's antifungal powder brand, Zeasorb, has agreed to a two-year sponsorship of World Triathlon Corporation's Ironman and Ironman 70.3 brands. The brand will become the official sponsor of the antifungal & anti-chafing categories – as well as the presenting sponsor of the 2011 and 2012 Ironman 70.3 Augusta and the 2012 Ironman 70.3 Florida.

"With Zeasorb, we hope to help athletes achieve their maximum ability and check one more item off of their pre-race preparation list," said Todd Cantrell, director of marketing, Stiefel. "We are excited about our sponsorship of Ironman and as an endurance athlete myself, this partnership is one that's close to my heart."

The sponsorship will include ongoing engagement and on-site activation at Ironman events through 2012. It will also be highlighted on packaging, through digital and social media outreach and consumer engagement via contests, giveaways and more.

"Ironman sponsors bring the absolute best in endurance training equipment and products and we're happy to add Zeasorb to that list," said Mike Pine, Chief Sales Officer, WTC. "We look forward to the brand's support in helping our competitors prepare, perform and achieve their goals."