May 27, 2010 at 01:43 PM
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Izod Sponsorship Gives IndyCar a Makeover

Forget cut-off jean shorts and ripped T-shirts. Move over, Motor Sport magazine.

A four-page advertising spread promoting the Indianapolis 500 graces the pages of Vanity Fair this month, a magazine known for its pop culture and fashion.

Hip clothes. Cool drivers. Speed.

This is the new image for the IndyCar Series, courtesy of its title sponsor, Izod.