Aug 23, 2011 at 06:57 PM
written by

Jack Daniel's Signs First Music Artist Partnership In More Than A Decade

Jack Daniel's and Grammy Award-winning Zac Brown Band announced today that they have teamed up on an integrated partnership that will reach Canada and the U.S. with the whiskey brand taking center stage in the band's upcoming shows. The deal, Jack Daniel's says, is its first sponsorship with a major music artist in more than a decade.

The sponsorship will kick-off at Zac Brown Band's September 5th and 6th at Red Rocks in Morrison, Colorado and will continue with advertising and promotional activities throughout North America, a dedicated responsibility campaign, and co-presenting tour support.

"There is a natural affinity between Jack Daniel's friends and Zac Brown Band fans," said Jeff Arnett, Jack Daniel's Master Distiller. "They are folks who embrace authentic values, love great music and the spirit of friendship. We couldn't be happier to partner with ZBB."

The famed whiskey brand will enhance the fan experience at tour stops participation in the pre-concert Zac Brown Band "Eat & Greets," the Jack Daniel's Experience - "Lynchburg on Wheels" – appearing at several Zac Brown Band branded food and music festivals, ticket giveaways and other activities. The partnership will also include a commemorative bottle program in support of Camp Southern Ground, Brown's camp for children with special needs.

"We love what we do and every night when we take the stage, we promise to blow our fans away with an experience unlike any other," said Zac Brown, front man of Zac Brown Band. "Jack Daniel's is one of the most iconic American brands and because of their dedication to giving people their very best, they've earned some of the most loyal fans in the country. We're proud to be working with them."