Jack Link's Extends WSOP Through 2012

Jack Link’s Beef Jerky and the World Series of Poker (WSOP) have announced the signing of a sponsorship extension whereby, Jack Link’s will continue to serve as the presenting sponsor of the world’s longest-running, richest and most prestigious poker tournament. The tournament will continue to be known as the World Series of Poker Presented by Jack Link’s Beef Jerky through 2012 under the new agreement.

“Poker is entertaining, unpretentious, unpredictable and full of fun and camaraderie among friends. The same attributes can be used to describe the Jack Link’s brand,” said Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. “Winning a World Series of Poker bracelet is the ultimate accomplishment and we’re proud to partner with the best in the business to help deliver the biggest, most exciting poker experience in the world.”

“This remains a great fit between two category-leading brands,” said WSOP Vice President Ty Stewart. “We couldn’t ask for a better organization to be our lead sponsor. We love being with a market dominator that shares our sense of fun and irreverence.”

Under terms of the agreement, Jack Link’s will be visible throughout the tournament area, including sampling at the Rio All-Suite Hotel & Casino. Jack Link’s will also support all 32 hours of programming on ESPN with advertising and features like the “Jack Link’s Wild Card Hand” as well as execute unique WSOP-themed promotions at retail.