Jamba Juice Adds Endurance Deals To The Mix

Jamba Juice has signed a deal to become the "Official Blended Fruit Beverage and Smoothie" of seven upcoming events in the Rock 'n' Roll Marathon Series. The Emeryville, CA.-based company, whose major sports sponsorships to day include the WNBA and USA Water Polo, will launch its new partnership with Competitor Group's Rock 'n' Roll Marathon serie at the Rockn' Roll San Diego Marathon & 1/2 Marathon this weekend.

"We are thrilled to sponsor these fun and mission-driven race programs that engage thousands of endurance enthusiasts, motivating them to get out and get active, while raising critically important funds for non-profit organizations like the Leukemia & Lymphoma Society," said Julie Washington, Chief Brand Officer, Jamba Juice Company. "Through our sponsorship, we will have an opportunity to promote the Jamba brand and our array of delicious and better-for-you offerings, which we feel are a great fit for those seeking convenient, nutritious products to complement their healthy, active lifestyles."

Jamba Juice will reward racers at seven Rock 'n' Roll Marathon events with refreshing, delicious, and nutritious blended fruit beverages and smoothies along with product samples as both a pre- and post-race treat. In conjunction with their sponsorship of the seven events, Jamba will also distribute free samples and will host 30-minute fitness clinics with Jamba's nutritionists at select pre-race Health & Fitness Expos, where all race participants go to pick up their race number and learn more about health and fitness. On race days, spectators and participants may catch a glimpse of Jamba's mascot, Bananaman, running to encourage and entertain racers along their journey.

In 2011, Jamba Juice earned revenue of $226.4 million with over 750 locations in operation.

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