JetBlue Wraps Itself in Real Salt Lake

Southwest started the practice of wrapping planes to promote their partnership with Sea World of Texas back in the 1980's. Now, JetBlue's coming out with their "first-ever sports branded aircraft" as a way of activating their recently announced partnership with MLS team' Real Salt Lake. JetBlue CEO Dave Barger on the deal:

"Real Salt Lake's impact on the game and the diverse, brand-loyal and family-oriented fan demographic of Major League Soccer align well with JetBlue's brand. We're proud to debut our first sports-branded aircraft in the spirit of soccer, in a city that is home to more than 2,000 JetBlue Crewmembers."

The Jet Blue-RSL partnership, which runs through the end of the 2011 season, is the first time a major airline has linked up with an individual MLS team. Jet Blue is also the official and exclusive airline of Rio Tinto stadium, where the team plays.

What do you think of the activation tactic?