Mar 14, 2012 at 04:04 AM
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Just In Time For March Madness, UPS Debuts "Game Changers" Campaign

Silent partners when they do their job well are often easily forgotten. That's a problem for marketing folks. So UPS is making logistics interesting with this new spot, which breaks down one of the greatest moments in college basketball history.

To give the integrated campaign some extra relevancy, the logistics giant has also teamed up with several big name brand ambassadors including broadcast analyst and former coach Dick Vitale; Rutgers University women's head basketball coach Vivian Stringer; Butler University men's head basketball coach Brad Stevens, and University of Connecticut women's head basketball coach Geno Auriemma.

"We'll engage our new 'team members' in various ways to help us demonstrate that success in both the business world and on the basketball court requires a firm grasp of logistics," said Ron Rogowski, UPS vice president, sponsorships and events.

The company's new "Game Changers" marketing campaign will include broadcast, print and digital advertising as well as social media components.