JWT Launches Pop-Up Ad Shop at SXSWi

You've heard of a pop-up shop, but how about a pop-up agency? Global ad agency, JWT, yesterday announced that it will launch Walter, a five-day pop-up agency at this year’s SXSW interactive in Austin. Walter will work with start-ups at SXSW from March 8th-12th "to develop a customized brand campaign for one or two chosen start-ups." The Walter team includes a collective of creative and strategic talent from across the JWT network.

Beginning today, start-ups attending SXSW can register on CallUsWalter.com for a chance to pitch their ideas. WALTER will select one or two ideas for a partnership and then work throughout the week to develop a go-to-market strategy for the start-ups. The selected start-up/s will leave Austin with strategic plans, media strategies, and creative samples, which can then be adapted and executed.

“Our aim is to think big, act small, invent new ideas, destroy expectations and have fun along the way.” – Perry Fair, CCO JWT Atlanta and President of Walter.

"Any start-up with a great product or service, the courage to do something fun and extraordinary, and the foresight to understand how a brand-led creative expression can squeeze the time between launch and critical mass," said David Eastman, CEO of Walter and JWT North America. “Our aim is to think big, act small, invent new ideas, destroy expectations and have fun along the way,” said Fair.

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