Oct 18, 2011 at 02:18 PM
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JWT's 26 Things To Watch in Music

Advertising and marketing agency, J Walter Thompson, has published its Things to Watch: Music Edition presentation and it's a great read for any marketers looking to figure out where music is headed and leverage trends into smarter partnerships. Three most important trends we pulled out of the presentation:

#1: Access trumps ownership

#14: Everyone's a DJ

#20: Music + [ ]

#20 on the list is particularly interesting as it points to some novel partnerships that are pairing on-command music with the vibe at a variety of venues including restaurants, hotels and even fitting rooms using some new technologies every marketer should know about ... e-books, QR codes and RFID technology.

Check all 26 things to watch below..