Apr 18, 2011 at 01:53 PM
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Kellogg Makes Olympic Comeback With USOC Deal

Kellogg Company and the United States Olympic Committee today announced that Kellogg will return as a sponsor of the 2012, 2014 and 2016 U.S. Olympic and Paralympic Teams in London, England; Sochi, Russia; and Rio de Janeiro, Brazil. Kellogg is no stranger to the Olympic movement, having supported the Olympic Games from 1976-1992 and the USOC from 2000-2008.

"Kellogg Company has a long history with the Olympic Movement dating back to 1976, and we are proud to support the dreams of the next generation of athletes who will represent our country," said Brad Davidson, President, Kellogg North America. "As a company, we are committed to helping people make the most of each day's possibilities, whether with a nutritious breakfast or snack or by fueling the passions of a successful Olympic team. We share Americans' enthusiasm for supporting Team USA."

"The USOC looks forward to working with Kellogg to engage people across the country and create excitement for Team USA," said Scott Blackmun, CEO, USOC. "This partnership provides America's athletes with valuable support and resources that allow them to focus on achieving their lifelong goal of making our country proud at the Olympic and Paralympic Games."

Kellogg Company's sponsorship of the USOC covers seven different categories: cereal brands, toaster pastries, frozen waffles/pancakes, fruit flavored snack pieces, cereal bars, cookies and crackers. Kellogg product will be provided to athletes and coaches at the U.S. Olympic Training Centers and additional team venues. #newstag