Apr 09, 2011 at 06:58 PM
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Kentucky Speedway Collaborates With Cause For Title Sponsorship

In what seems like a growing trend, a cause, not a corporation, has taken title sponsorship to another major event. Kentucky Speedway has announced that the non-profit relief organization, Feed The Children, will serve as title sponsor of the NASCAR Nationwide Series "Feed The Children 300" on July 8th. Terms of the deal were not released.

"It's an honor to partner with the Kentucky Speedway and the Nationwide Series for this outstanding race. This association will help blaze a new trail of awareness among race fans everywhere to help feed hungry children and families across America," said Feed The Children Chief Operating Officer Travis Arnold.

"It's exciting that the 11th Nationwide Series event in our history will positively impact families in our region and play a role in advancing the Feed The Children mission. We look forward to introducing Feed The Children's important work to our fans and continuing our history of gaining exposure for cause-related sponsors through our events," Kentucky Speedway General Manager Mark Simendinger said.

Previous Kentucky Speedway cause-related campaigns were conducted by Blessings in a Backpack, which executed a backpack collection and food donation campaign in conjunction with celebrity Hilary Duff during the venue's 2009 Nationwide Series event weekend, and Amber Alert, which launched its Kentucky portal system in association with a 2005 IZOD IndyCar Series race entitlement.

"It's great going back to Kentucky Speedway because the fans are always so pumped about us being there. It's awesome to have Feed The Children on board to sponsor the track's Nationwide Series race as their efforts will provide food to Greater Cincinnati and Northern Kentucky families. I'm excited, too, that Speedway Children's Charities is involved and will be helping families near other racetracks we go to throughout the season. I've been involved with Speedway Children's Charities through my golf tournament and know firsthand the great work they do for kids and their families," Turner Motorsports NASCAR Nationwide Series driver Reed Sorenson said. #newstag