Kia Kicks Off 2011 Australian Open

As the major sponsor of the Australian Open 2011, Kia Motors handed over a fleet of 101 specially-equipped official tournament vehicles to Tennis Australia during a ceremony in Melbourne on Friday attended by executives from Kia Motors Australia and Tennis Australia, as well as Kia's global brand ambassador, Rafael Nadal. This year celebrates Kia's 10th consecutive sponsorship of the Australian Open and the ceremony brought the tally of Kia vehicles provided to the tournament over the last decade to 909.

Prior to the Open, Kia launched the Kia Open 2011 Facebook Fan Contest, which was supported by television spots leading up to the event.

photo: Ben Solomon