May 28, 2010 at 03:18 PM
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KitchenAid Snags Presenting Sponsorship of Sr. PGA Championship

Premium kitchen appliances brand, KitchenAid, has been named presenting sponsor of the Senior PGA Championship. The deal will extend through 2014, making KitchenAid the Official Home Appliance brand of The PGA of America.

The KitchenAid sponsorship will begin with the 2011 Senior PGA Championship, at Valhalla Golf Club in Louisville, Ky., and includes Senior PGA Championships in 2012 and 2014 to be hosted at The Golf Club at Harbor Shores in Benton Harbor, Mich. Benton Harbor is the corporate headquarters for KitchenAid, which is a subsidiary of Whirlpool Corporation.

"The Senior PGA Championship's tradition of bringing together the strongest field in senior golf now welcomes a legendary partner of the business community in Whirlpool Corporation, one of the world's most respected and recognizable companies, and its iconic KitchenAid brand," said PGA of America Chief Executive Officer Joe Steranka. "The PGA of America is extremely proud to be associated with KitchenAid, Whirlpool Corporation and its nearly 67,000 employees. We appreciate the company's commitment to the Senior PGA Championship, the communities that will host this great championship and the potential for growing audiences through the company and the KitchenAid brand's influence and support."

"KitchenAid and Whirlpool Corporation have a long track record for doing the right things, including Cook for the Cure, our partnership with Susan G. Komen and the fight against breast cancer, our 10-year partnership with Habitat For Humanity, and many other programs that help improve lives and communities," said Deb O'Connor, senior manager of brand experience for KitchenAid.

"The Senior PGA, KitchenAid brand and Whirlpool Corporation's alliance presents an opportunity to show how business and golf can help to strengthen and transform lives and communities," said Jeff Noel, corporate vice president, Whirlpool Corporation. "Hosting the championship in 2012 and 2014 will turn the eyes of the golf world to Benton Harbor Michigan, where the Harbor Shores development is already making a difference and driving positive, lasting change in our community."