Feb 23, 2010 at 01:50 PM
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Kodak Expands Rights Around Oscars Sponsorship

Kodak and the Academy of Motion Picture Arts and Sciences today announced an expansion of their existing relationship as Kodak becomes the sponsor of several events surrounding the 82nd Academy Awards including Meet the Oscars events taking place in Chicago and New York from February 25 through March 7. Kodak will also be the exclusive sponsor of the bleacher seats that line the Red Carpet leading into the Academy Awards ceremony at the KODAK Theatre on March 7.

"We're thrilled to be partnering with such a prestigious organization as the Academy. It's exciting to find new ways to celebrate our rich history together on this special occasion," said Kimberly Snyder, President of Kodak's Entertainment Imaging Group.

The two Meet the Oscars events will be held at The Shops at Columbus Circle at the Time Warner Center in New York City, and at The Shops at North Bridge in Chicago. Free to the public, the temporary exhibits will provide visitors with the opportunity to be photographed holding an actual Oscar statuette. Also on display will be various historical Oscars, video reels and signage celebrating the Oscar tradition, as well as details of Kodak's historical link to the Academy.

Meanwhile, on Oscar night, Kodak will provide custom Single Use Cameras, limited edition Red Carpet hats, and special edition autograph pens for the gift bags given to the approximately 700 fans that will fill the red carpet bleachers. Immediately following the Red Carpet arrivals, bleacher fans will be invited to a special Kodak-sponsored Oscar viewing party at the El Capitan Theater.

Kodak's history with the Academy Awards dates back to 1927, when Kodak established its Hollywood technical center and the Academy of Motion Picture Arts and Sciences was founded.