Oct 07, 2010 at 07:19 PM
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Kraft Sports Group Seals Waterproofing Partnership

Basement Technologies, Inc., which creates products, systems and services for the basement waterproofing industry, is Kraft Sports Group's newest partner.

The agreement with Kraft Sports Group, which owns the the New England Patriots and manages the New England Revolution Major League Soccer Team was announced today and will include tv, radio and digital advertising assets as well as prominent marketing displays at Gillette Stadium for all major events (Patriots and Revolution home games, all top name celebrity concerts, college football games, etc.).

"The Patriots are pleased to add Basement Technologies to our family of corporate partners," states Murray Kohl, Vice President of Sales for Kraft Sports Group.

In addition to assets at Gillette Stadium, the agreement also includes advertising and events at Patriot Place, the 1.3 million sq. ft. shopping, dining, and entertainment compex adjacent to Gillette Stadium.

James Pratt, CEO and Founder of Basement Technologies, states, "Basement Technologies is excited to have the opportunity to market our innovative patented waterproofing systems and basement remodeling products inside these incredible venues and to become a corporate partner with the Kraft Sports Group."