May 04, 2010 at 03:44 PM
written by The Press Association

Largest-ever Paralympic Games Sponsorship Deal Announced

British supermarket chain, Sainsbury's, has become the first sole sponsor of the London 2012 Paralympics. The supermarket chain pledged to use its 850 stores to promote the Games in what London 2012 has described as a "historic commitment" to the Paralympic movement and "the largest sponsorship ever of a Paralympic Games".