Mar 09, 2012 at 04:06 PM
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Lexus Promotes Curves With "Model" Racetrack

Check out the "Tori 500," the model-inspired racetrack that Lexus used to promote the curves on its new 2013 GS sport sedan. The activation promoted the luxury automaker's standing as the Official Automotive Marketing Partner for SI Swimsuit Launch Week.


Launching in February around the release of the SI Swimsuit Issue, the campaign featuring Sports Illustrated Swimsuit model Tori Praver is leverages the automaker's online, mobile, print and event assets.

“What better way to help introduce the bold new face of Lexus—the all-new GS—than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”