LG Extends Snowboard World Cup

LG Electronics and the International Ski Federation (FIS) today announced that LG will renew its title sponsorship of the FIS Snowboard World Cup for the 2010/2011 season.

As one of the biggest winter sports competitions in the world, the LG FIS Snowboard World Cup 2010/2011 competitions will take place across some 20 cities in more than 15 countries between September 2010 and March 2011. Broadcasters in more than 80 countries will cover the LG FIS Snowboard World Cup and the LG logo will appear on athletes' uniforms, outdoor billboards and special product experience booths.

One of the key components of the LG Snowboard FIS World Cup season are the Big Air events taking place in London (UK), Seoul (Korea), Stockholm (Sweden), Barcelona (Spain) and Quebec City (Canada). Organizers will build a large ramp similar to a ski slope for events in each city as competitors fly off the ramp performing aerial tricks. A number of other events including concerts and LG promotional events will take place around the Big Air events.

"LG Electronics has had two very successful seasons as the title sponsor of the LG Snowboard FIS World Cup and we're excited to extend the sponsorship for another season," said Andrew Barrett, Vice President of Marketing and Global Sponsorship. "LG has created strong activations to support World Cup events including Big Air. I was particularly proud to bring Big Air to South Korea where it helped profile Korea as a winter sports destination to the world and supports South Korea's bid to bring the 2018 Winter Games to PyeongChang."

Gian Franco Kasper, FIS President said, "FIS is pleased to continue the excellent partnership with LG Electronics as the title sponsor for the global FIS Snowboard World Cup series. It is a real pleasure to work with such an engaged sponsor that keeps showing and growing its commitment to the sport from year to year. We look forward to further developing this relationship during next season."