LG Shakes Things Up With Legendary Elevator Prank

In another stroke of guerilla marketing genius/horror/humor, LG Electronics recently used an elevator as the scene of its latest prank. The viral video, accompanying the tag line "So Real, It's Scary," has been been viewed more than three million times in less than five days and was created to promote the clarity of LG's new IPS ("in-place switching") monitors. The consumer electronics giant replaced the floor of a UK elevator with the IPS panels and ran a video of the floor tiles falling down the elevator shaft. Here's what happened....

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