Links 01/05/10

Deals

Virgin Australia Replaces Qantas as Australian Open's Official Airline

Mountain High Ski Resort & Vans Announce Sponsorship Deal

Procter & Gamble Sponsors All-State Gospelfest

Guiness to sponsor Nigeria in World Cup

Allianz signs Steve Stricker

Trends

WFA: Sponsorship ROI Tools Still Unsatisfying

New Meadowlands Stadium’s Name a Sign of the Times

Advertisers snap up Super Bowl spots

Taking Stock of the PGA Tour's Sponsor Challenge in 2010

Tactics

Premier League seeks first official technology partner

San Diego Open still searching for sponsor

photo credit: crystal clear via wikimedia