Links 01/06/10

Deals

KFC to Partner With Cities For Fire Safety

MasterCard to sponsor of Skywards Dubai International Jazz Festival

Columbus Blue Jackets, Big Lots Announce New Corporate Partnership

Hope tounament signs Franklin American Mortgage to #sponsorship deal

ESPN Lands Sony Sponsorship Deal

Trends

Cubs New Owners Can Rename WrigleySpecial Olympics cuts competitions, costs due to low sponsorship

ESPN:Naming the New Stadium

15 Brands that Used Music in the Last Decade

Bankruptcy Court OK's Advanta's Termination of $6 Mil in Tennis Sponsorships

North America's Most Lucrative Stadiums

New Meadowlands Stadium’s Name a Sign of the Times

Advertisers snap up Super Bowl spots

Taking Stock of the PGA Tour's Sponsor Challenge in 2010

Tactics

Dove Takes New Men's Line to the Super Bowl

E.On uses football sponsorship to encourage saving

Visa Begins Marketing Campaign Offering Customers Chance to Attend Winter Olympics

Why FedEx Chose Orange Bowl Over Super Bowl

New VANOC edict: Step away from the BlackBerry

photo credit: crystal clear via wikimedia