Links 01/11/10

Deals

Kymco Named Official Scooter and ATV of the NHRA

Sharapova Said to Renew Nike Contract for 8 Years, $70 Million

Nets Secure Haier for Barclays in Brooklyn

NHL's Calgary Flames Sign Deal With UltimateBet

J.P.Morgan Asset Management extends Round the Island Race title

Trends

New Advertisers Sign Up For Super Bowl

Sponsorship Association Rejects U.K. Health Committee Claims

Corporate Ticket Spending Up in 2010?

McDonald's To Be Presenting Sponsor of Super Bowl

Why The Future of Game-Related Ads Looks Like EA's Dr. Pepper Deal Tactics

McDonald's Takes Olympics Sponsorship Worldwide

Cycling Team HTCColumbia to Change Sponsor Name

Sony Ericsson still thinking about keeping WTA deal

Wal-Mart Shows Off BCS Trophy As Part of Dr. Pepper's Sponsorship

photo credit: crystal clear via wikimedia