Links 01/14/10

Deals

Caribou Coffee and Minnesota Timberwolves Sign Deal

7-Eleven Renames Mounted Horse in Baltimore Police Sponsorship

Laphroaig Signs Deal With United States Curling Association

Nets Launch Strategic Partnership with Rite-Aid

Reebok to Sponsor Independent Movie 'Crooked Arrows'

Continental Tire signs Multiyear Deal With MLS

Trends

Ryder Cup Proving Hard Sell

Evolution of Sponsorship: Adapt or Die

Wager Worries Hit Australian Open After Tourney Takes Betting Sponsorship

Tactics

PGA Tour Starts New Sponsor Value Program

Scotia Bank Accused of Olympic Ambush

How Harrah's Uses Poker Sponsorship To Recuit MBA's

photo credit: crystal clear via wikimedia