Jan 20, 2010 at 06:48 AM
Links 01/19/10
Deals
Ruby Tuesday Revs Up NASCAR Sponsorship
Lowe’s to sponsor NASCAR Hall of Fame
RSM McGladrey Announced As Title Sponsor For New PGA Event
Fresh Harvest Becomes Offiicial Orlando Magic Sponsor
Trends
Addressing the Black Hole of Sponsorships
Northern Rock’s £10m sponsorship deal with Newcastle United branded a 'disgrace’
Tactics
White Sox Launch 3D Sponsorship Brochure
Mercedes-Benz Event Sponsorships Play Big Role in 2010 Marketing
Chrysler Just Can't Dodge Controversy Over Super Bowl Buy
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